MCE-Dev-201 Exam Questions & Answers
Salesforce Certified Marketing Cloud Engagement Developer • Salesforce
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Sample MCE-Dev-201 Questions
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A developer wants to create a Send LogData Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension? Choose 2 answers
When configuring a Send Log Data Extension, it is crucial to follow best practices to ensure efficient tracking and data management.
Use Data Retention: Implementing data retention policies helps manage the volume of data stored in the send log, improving performance and reducing storage costs.
Limit Custom Fields: Limiting the number of custom fields to 10 or fewer helps maintain the efficiency and performance of the data extension.
: Salesforce Send Log Data Extension
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'
The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.
Salesforce Marketing Cloud AMPscript Guide
Link Tracking in Marketing Cloud
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers
To add and verify From Addresses in Marketing Cloud, you can use the following routes:
POST /messaging/v1/domainverification: This endpoint is used to verify a single domain.
POST /messaging/v1/domainverification/bulk/insert: This endpoint is used to verify multiple domains in bulk.
: Salesforce Domain Verification API
How can SSJS variables be referenced for content personalization? Choose 1.
To reference SSJS (Server-Side JavaScript) variables for content personalization in Salesforce Marketing Cloud, you use the <ctrl:eval> tag. This tag evaluates the SSJS variable and inserts its value into the content. The correct usage is:
<ctrl:eval>variableName</ctrl:eval>
This syntax allows you to dynamically insert the value of variableName into the email content.
Salesforce Marketing Cloud Documentation
AMPscript and SSJS Guide
A developer needs to process a payload from an external system in a CloudPage.
What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?
To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use the ParseJSON (B) function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.
Example:
var jsonString = '{'key1':'value1', 'key2':'value2'}'; var jsonObject = Platform.Function.ParseJSON(jsonString);
Salesforce Marketing Cloud SSJS Guide
SSJS Platform.Function.ParseJSON
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