What are the main topics covered on the AD0-E559 Adobe Marketo Engage Business Practitioner Expert exam?

The exam covers core Marketo Engage functionality including campaign management, lead management, email marketing, landing pages, analytics and reporting, and account-based marketing. It also tests knowledge of best practices for marketing automation, audience segmentation, and integration with other systems.

How long is the AD0-E559 exam and how many questions are on it?

The exam is 110 minutes long and contains approximately 50-60 multiple-choice and scenario-based questions. You need to score at least 70% to pass the certification.

What prerequisites or prior certifications are required for the AD0-E559 exam?

Adobe requires that candidates first obtain the Adobe Marketo Engage Business Practitioner Associate certification (AD0-E557) before attempting the Expert level exam. This ensures you have foundational knowledge before pursuing advanced certification.

What is the cost of the AD0-E559 exam and how often can I retake it?

The exam typically costs $225 USD, though pricing may vary by region. You can retake the exam if you don't pass, but there is usually a 14-day waiting period between attempts, and you must pay the full exam fee for each attempt.

How should I prepare for the AD0-E559 certification exam?

Adobe recommends gaining hands-on experience with Marketo Engage, reviewing the official exam guide, taking practice tests, and completing relevant online courses or training materials. Many candidates also join study groups and use third-party preparation resources to supplement their learning.

Free Adobe AD0-E559 Exam Questions

Q1 MultipleChoice

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

ACreate a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational' Channel with nested Smart Campaigns.

BCreate a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

CCreate a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

Correct Answer: C

Explanation:

The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline.Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.

Q2 MultipleChoice

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

ACheck to see if the confirmation email has the correct {{memberwebinar uri token.

BCheck to see if the smart campaign is set to run every time or run once.

CCheck to see if the smart campaign handling the registration has any members.

DCheck to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

Correct Answer: B, C

Explanation:

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.

Q3 MultipleChoice

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

AOnly for people who click the link in the email

BOnly for people already known in the database

CFor all people going to the landing page

Correct Answer: B

Explanation:

The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record.If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill

Q4 MultipleChoice

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

ACreate a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

BCreate a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

CCreate a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Correct Answer: B

Q5 MultipleChoice

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.

What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

AEnsure the right Tokens are used and default values are set.

BEnsure that Marketing Suspended records have been added to the target audience

CEnsure the unsubscribe link is not used.

DEnsure there are HTML and Text versions of the email.

Correct Answer: A, D

Explanation:

Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices.Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality

AD0-E559 Exam Questions & Answers

Sample AD0-E559 Questions

Frequently Asked Questions

Pass AD0-E559 First Time