Google-Ads-Video Exam Questions & Answers

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.

Why should you avoid inflating the tCPM bid for your new campaign?

Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart

Why is tracking those lighter conversion events advisable?

A consumer goods company wants to build awareness and recall for their brand.

How can a Google Video campaign help achieve this goal?

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?