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MB-280 Exam Questions & Answers

Microsoft Dynamics 365 Customer Experience Analyst  •  Microsoft

121 Questions 100 min Updated Jul 2026 99% Pass Rate
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About MB-280 Exam

The MB-280 Microsoft Dynamics 365 Customer Experience Analyst certification exam validates your expertise in analyzing customer data, implementing solutions, and leveraging Dynamics 365 to enhance business outcomes. This comprehensive certification covers essential topics including customer insights, omnichannel engagement, marketing automation, and data analysis within the Dynamics 365 ecosystem. Professionals seeking to demonstrate proficiency in customer experience management and data-driven decision-making should pursue this valuable credential. The exam evaluates your ability to work with marketing, sales, and service modules while optimizing customer journeys and measuring performance metrics that drive organizational success.

Candidates preparing for the MB-280 exam benefit significantly from utilizing updated exam dumps and practice tests that mirror the actual testing environment. These resources help identify knowledge gaps, reinforce key concepts, and build confidence before attempting the certification. Updated practice materials ensure you're studying current exam content aligned with the latest Microsoft Dynamics 365 features and best practices. By combining hands-on experience with Dynamics 365 applications, official Microsoft training resources, and quality practice tests, candidates can effectively prepare and increase their chances of passing on the first attempt. Earning the MB-280 certification positions professionals as skilled customer experience analysts capable of delivering measurable business impact.

Exam Topics & Objectives

Implement Dynamics 365 Sales
30-35%
Configure and customize Dataverse and model-driven apps
35-40%
Demonstrate Dynamics 365 Customer Insights capabilities
10-15%
Extend and enhance Dynamics 365 Sales capabilities
10-15%

4-Week Study Plan for MB-280

Week 1: Dynamics 365 Sales Implementation Fundamentals

  • Study sales process configuration and lead management in Dynamics 365 Sales
  • Practice creating and configuring sales entities (leads, opportunities, accounts, contacts)
  • Learn about sales pipelines, stages, and forecasting setup
  • Explore quote generation, order management, and invoicing workflows
  • Complete Microsoft Learn modules on Sales implementation basics
  • Practice hands-on labs for setting up sales hierarchies and territories
  • Review product catalog configuration and pricing strategies
  • Study sales process automation and business process flows

Week 2: Dataverse Configuration and Model-Driven Apps Customization

  • Master Dataverse tables, columns, and relationships (one-to-many, many-to-many)
  • Practice creating and modifying model-driven app forms and views
  • Learn business rules, calculated columns, and rollup columns in Dataverse
  • Study choice columns, status reasons, and table relationships
  • Configure security roles, field-level security, and hierarchical security
  • Hands-on practice with app designer and form editor
  • Learn filtering, sorting, and search customizations for model-driven apps
  • Study table ownership, ownership hierarchies, and team ownership models
  • Practice creating and configuring business process flows

Week 3: Customer Insights and Advanced Sales Capabilities

  • Study Dynamics 365 Customer Insights data ingestion and unification
  • Learn about customer profiles, segments, and audience creation in Customer Insights
  • Practice setting up Customer Insights connectors and data sources
  • Explore predictive models and scoring in Customer Insights
  • Study integration between Customer Insights and Dynamics 365 Sales
  • Learn about Sales Insights capabilities (relationship analytics, deal guidance)
  • Practice configuring and extending Sales capabilities with Power Automate
  • Study custom extensions using Power Apps and JavaScript
  • Review advanced Dataverse queries and plugins

Week 4: Extensions, Integration, and Exam Preparation

  • Study Power Automate cloud flows for Dynamics 365 automation
  • Practice creating custom connectors and Power Apps integrations
  • Learn JavaScript customizations for model-driven apps
  • Study client-side scripting patterns and form scripting in Dynamics 365
  • Practice plugin development and server-side extensions fundamentals
  • Review Web API usage for Dynamics 365 data operations
  • Complete full-length practice exams covering all MB-280 topics
  • Review weak areas from practice tests with Microsoft Learn documentation
  • Study case studies combining Sales implementation with Customer Insights
  • Practice troubleshooting common configuration and customization issues

Sample MB-280 Questions

Practice with real exam-style questions. Reveal answers to verify your knowledge.

Q1 MultipleChoice

You need to satisfy the founder's requirements for displaying the custom image within the app.

Where should you upload the image?

Q2 MultipleChoice

A company's IT department has a .CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the .CSV file is ingested into Dynamics 365 Customer Insights - Data.

The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.

You need to clean and transform the data in Customer Insights - Data to be ready for unification.

Solution: Transform the first row to be used as headers, remove rows that contain null values, and name the query. Select Next and your data is now ready for unification.

Does this meet the goal?

Q3 MultipleChoice

Your sales team lacks important information on the Opportunity Close form.

You need to update the form.

Which out-of-the-box role must you have?

Q4 MultipleChoice

In the weeks leading up to the holiday season, the marketing department sets up a new segment-based journey.

The journey sends a marketing email to all wine enthusiasts who meet the following requirements:

1. The wine enthusiasts have a recorded wine order against their contact record.

2. The wine enthusiasts live in Europe.

You need to ensure that newly added wine enthusiasts also receive this email automatically.

How should you set up the segment?

Q5 MultipleChoice

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

A company's IT department has a .CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the .CSV file is ingested into Dynamics 365 Customer Insights - Data.

The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.

You need to clean and transform the data in Customer Insights - Data to be ready for unification.

Solution: Transform the first row to be used as headers, and remove any special characters or spaces from header row. Remove rows with missing primary keys and name the query. Select Next and your data is now ready for unification.

Does this meet the goal?

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Frequently Asked Questions

The MB-280 is Microsoft's certification exam for Dynamics 365 Customer Experience Analysts. It validates your ability to implement, configure, and manage Dynamics 365 Customer Engagement solutions including Sales, Customer Service, and Field Service modules.

The exam covers customer experience analysis, implementation and configuration of Dynamics 365 modules, data management, security and compliance, and analytics and reporting. It also includes topics on Power Platform integration and automation capabilities within the Dynamics 365 ecosystem.

The MB-280 exam typically contains 40-60 questions that must be completed within 120 minutes. The exact number of questions may vary as Microsoft uses adaptive testing technology.

While there are no strict prerequisites, Microsoft recommends having foundational knowledge of Dynamics 365, business processes, and CRM concepts. Hands-on experience with Dynamics 365 Customer Engagement applications is highly beneficial for passing the exam.

The passing score for MB-280 is typically 700 out of 1000 points, though Microsoft may adjust this score based on exam difficulty. Your final score is scaled, so the exact number of questions you need to answer correctly may vary.
Exam Details
  • Exam CodeMB-280
  • VendorMicrosoft
  • Total Questions121
  • Duration100 min
  • LanguageEnglish
  • Last UpdatedJul 19, 2026
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